Philips Lighting transformation "IOT" focused on two directions in 2017
Abstract: on the 2017 innovation day of Philips Lighting, Philips Lighting CEO Hong Anli, chief Innovation Officer Qiu Ronghong, and greater China President Wang Yun lined up to announce that this 125 year old enterprise is going to be "IOT's lighting company"
on the 2017 innovation day of Philips Lighting, Eric rondolat, CEO of Philips Lighting, Qiu Ronghong, chief Innovation Officer, and Wang Yun, President of Greater China, lined up in line to announce that this 125 year old enterprise is going to move towards the "lighting company for the IOT"
Hong Anli said that led energy conservation and intelligent interconnection, allowing light to transmit information, are the two major directions of Philips Lighting in 2017
Hong Anli, CEO of Philips Lighting, wants to let light transmit messages and rewrite the definition of "lighting"
from selling lamps to selling "light", which means that Philips Lighting has to move from selling products to selling systems and services. Building an interconnected smart road, public space, home life and sustainable urban agriculture through LED lights are the four major goals in the future
the question is, can we really make money by selling "all"
the price war is heating up, and there is great pressure to make profits.
"we are also thinking that we should know our goal, not what to do, but why we are doing it," Hong Anli said
for Philips Lighting, 2016 is an important watershed for transformation. First, Philips suspended the plan to merge and sell its Lumileds and automotive lighting departments. In May last year, the lighting industry was split into an independent company and listed in Amsterdam, the Netherlands. At present, Philips, the parent company, holds about 55% of the shares
the financial report of Philips Lighting last year was spread out, and the transformation pressure also jumped on the paper
in 2016, the comparable sales growth of Philips Lighting's overall revenue shrank by 2.4% over the previous year. Net profit decreased to 185 million euros from 240 million euros in 2015. After adjusting the tax rate, Japan's building insulation system has adopted a large number of phenolic panels, and the adjusted EBITDA has increased from 547 million euros in the previous year to 645 million euros
among them, the comparable sales of LED and home sector increased by 16% and 11% respectively over the previous year. The two business groups with large revenue, covering commercial buildings, hospitals, industry, outdoor environment and other professional departments, decreased slightly by 0.5%, and the demand for glass fiber composites, mainly non LED products, increased significantly, while the lamp Department decreased by 15.8%
profits of Philips Lighting
with the investment of more and more LED manufacturers, the price war is heating up day by day, and the professional and home departments have become the two key points in the transformation of Philips Lighting
in Yangpu District, Shanghai, between the fence under construction and the construction site, stands an old piano factory that has been abandoned for ten years. Two years ago, the piano factory was refitted into "e Penghui green Creative Industrial Park reaching the domestic advanced level", and Philips Lighting system was also integrated into it as one of the green and low-carbon applications
in the office, as long as people leave the seat area, the system detects that there is no movement within five minutes, and the light will turn off automatically. Zhou Jing, who is in charge of investment promotion business, said that on average, this floor can save about 70 kilowatt hours of electricity a day
but power saving is only part of it. The lighting system in the future will be more intelligent and customized
not only selling bulbs, but also changing your home
China Academy of Building Sciences in Beijing will further adopt POE (power over Ethernet) smart lighting technology. This new building with nearly zero energy consumption allows employees to set preferences for light and dark lights through applications
"ubiquitous lighting facilities are the core of IOT. The intelligent interconnected lighting system with rich sensors has been integrated into the information network of the whole building," said Wang Yun, President of Philips Lighting Greater China
not only information, but also cross brand resources need to be integrated
home intelligent lighting system hue is one of the bridges for Philips' lighting transformation to sell "light". With a year-on-year drop of 14.3pct, users can change the setting of home lighting through the application and the background of Philips Lighting System
hue's inventor and head of Philips Lighting's home interconnection Lighting Department, George yianni, said, "we don't just sell bulbs, but use lights to change your home and lifestyle."
last September, Huawei and Philips Lighting signed a cooperation agreement to become friends of hue, a smart home lighting system, and connect to the oceanconnect IOT platform. For example, once the surveillance camera finds the intrusion of suspicious people, it will light up the red and blue warning lights together with the hue bulb at homeIn November, Philips Lighting and Xiaomi formed a joint venture, focusing on smart home and IOT LED lighting products. Now, Qiu Ronghong announced that Philips will cooperate with China Mobile Research Institute to conduct research on the cellular IOT standard. Philips Lighting also set up a smart Internet Road Lighting Application Exhibition in the 5g joint innovation center of China Mobile
from selling lamps to selling "light", it still needs time to prove whether Philips Lighting can create a stable new profit model. But what is certain is that the definition of "lighting" is changing and will only become more and more beyond imagination
Copyright © 2011 JIN SHI